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{"id":2539,"date":"2011-11-14T05:45:50","date_gmt":"2011-11-14T05:45:50","guid":{"rendered":"http:\/\/themacguffinmen.com\/?p=2539"},"modified":"2011-11-15T06:03:28","modified_gmt":"2011-11-15T06:03:28","slug":"im-just-saying-you-can-do-better","status":"publish","type":"post","link":"http:\/\/themacguffinmen.com\/2011\/11\/14\/im-just-saying-you-can-do-better\/","title":{"rendered":"I’m Just Saying, You Could Do Better"},"content":{"rendered":"

Alex takes a look at Drake’s new album Take Care, his place in hip-hop, and his collection of Cosby sweaters.<\/em><\/p>\n

2011 has quietly been a pretty good year for hip-hop records. Saigon finally released his debut album (and it was mostly good!), Big K.R.I.T. became the rapper I am most likely to get in a fight over, Kendrick Lamar did the same for a lot of others, Phonte\u2019s solo album was appropriately Phonte-esque, and there\u2019s still a concept album by The Roots scheduled to hit your download queue in the first week of December. The biggest release of the year was (and will remain) the mostly stellar Watch The Throne, but Drake\u2019s new album Take Care is probably second on that list*.<\/p>\n

\"\"*Lil Wayne\u2019s Tha Carter IV is the only other option, but it loses points because almost everybody hates it.<\/em><\/p>\n

Drake\u2019s major label debut Thank Me Later was a decent but mostly forgettable album. Aside from the good opener Fireworks, the strings on Over, the Inception-esque beat on Up All Night, and Jay-Z\u2019s confusing grasp on grammar rules in Light Up, there was nothing that really stood out. The whole album seemed rushed, something that is all but confirmed by the fact that it was recorded in as many different recording studios as Chinese Democracy. Drake himself has said more or less the same thing, and vowed to take more time with his follow-up, a fact that is evident through one listen of Take Care.<\/p>\n

The first time through the record, one thing was abundantly clear: this album is BIG. The production sounds like the album is to be listened to exclusively on the largest, loudest speakers you can get your hands on. (If you\u2019re not pissing off the Portuguese family that lives below you, your Take Care sound setup is insufficient.) There are a lot of musical subtleties going on behind Drake: the Gil Scott Heron sample stabs in the second half of the title track* are glorious, as is everything that happens on Marvin\u2019s Room and Over My Dead Body. And when it comes time to ditch the light percussion in favour of something that makes your ears ring, the production is just as good; the bass on Lord Knows knocked hard enough to make my bookshelf look like it was in the opening scene of Ghostbusters. Obviously, not everything is perfect, but musically this album is rarely anything less than interesting.<\/p>\n

*Produced by Jamie xx, who produced\u00a0the best hip-hop instrumental that almost nobody recognizes as a hip-hop song<\/a>. Also, this glorious remix of\u00a0Rolling in the Deep<\/a>.<\/em><\/p>\n

Drake\u2019s producer\/engineer Noah \u201c40\u201d Shebib is\u00a0one of the more intriguing producers in hip-hop right now<\/a>, and his sparse, \u2018play this only at night,\u2019 style of beats is important to the most unique elements of Drake\u2019s aesthetic. According to Drake, everything on his music goes through Shebib, a fact that is evident on pretty much every track on Take Care, even on songs that don\u2019t list him as the primary producer. The Lex Luger beat on the album is the least Lex Luger-y thing I\u2019ve heard by him (although Luger says he has been trying to branch out recently<\/a>), and the aforementioned Just Blaze track clearly has some Shebib stylings present during Rick Ross\u2019 verse.<\/p>\n

\"\"<\/a><\/p>\n

Any argument for or against Drake tends to come back to a question of authenticity, something hip-hop musicians (and fans) are comically obsessed with. Whenever Drake tries to sound tough, people just remember he\u2019s a Jewish kid from Forest Hill whose first name is Aubrey. Whenever somebody thinks about this and listens to his faux Southern rap twang, they cringe. But when he\u2019s not being embarrassing, he\u2019s not bad at his job. He may not be a particularly good singer or rapper, but his flows are fun when he mixes a touch of singing in his bars, and musically he has a pretty unique ear for beats. He\u2019s an embarrassingly bad lyricist more often than he\u2019s not, and I won\u2019t be surprised if he ever spits out a line so bad that it makes me vomit, but until that happens, I can stomach it.\"\"<\/p>\n

A lot of older hip-hop fans don\u2019t love Drake, and it\u2019s generally for reasons that are (of course) related to authenticity. Since we all know his accent is put on, we don\u2019t take anything seriously. And since we know he\u2019s a kid from the suburbs, we don\u2019t believe anything he says when he is trying to sound even vaguely tough. His extremely odd verse on Lil Wayne\u2019s Jay-Z diss It\u2019s Good doesn\u2019t make anybody worried, it just highlights the things we hate about Drake. When he responded to an alleged jab from Pusha T, Drake\u2019s response of, \u201cI get it, so if it was directed at me just make it a [little] more direct next time. You know, I\u2019m up for whatever, man,\u201d just makes the people who know better laugh*. When he states in Lord Knows that when he buy the bar drinks, stating \u201cThat\u2019s why all the real soldiers salute me,\u201d we all know his \u2018real soldiers\u2019 are actually probably just people who spend their days on Hype Machine and Tumblr. The reason people who have been avid rap fans for a decade or more tend to not care for Drake is simply because Drake isn\u2019t really a rapper at all. He raps, sure, but he\u2019s primarily a pop star. People shouldn\u2019t see Drake as particularly different from Katy Perry; they\u2019re in the same arena, it\u2019s just that Drake has better production and smaller breasts. Drake is the first real personification of what Nelly**, Kanye West, and probably Lil\u2019 Wayne have been building to for some time: a rapper with a ridiculous accent who isn\u2019t afraid to sing or be seen as emotional. One who wears their heart on the sleeve of their young man\u2019s Cosby sweater. However, if Drake embraced his actual image instead of trying to cultivate another image that he\u2019ll never be able to attain, perhaps he would be even more widely accepted.<\/p>\n

\"\"*Although, in Drake\u2019s defense, the next sentence in that quote was, \u201cI didn\u2019t take offense to it, though.\u201d<\/em><\/em><\/p>\n

**It should be noted that it\u2019s entirely possible that Nelly\u2019s sing-songy stylings have made him the most influential rapper in the past decade, which only seems crazy until you think about it.<\/em><\/p>\n

Hip-hop is perpetually stuck in the past. It seems like the most knowledgeable hip-hop fans always just want to go back to a day when a\u00a0six-minute single with nine verses and no hook<\/a>\u00a0could lead to 619 000 record sales in a week. And, if given the choice, I would prefer that too. Drake might make some good songs, but he sure doesn\u2019t bomb atomically in a way that even Socrates\u2019 philosophies and hypotheses can\u2019t define. I\u2019m more excited about the new Roc Marciano album than I ever was for Take Care, and that\u2019s precisely because Marciano\u2019s music tends to sound like it was made in the middle of the 1990s. But Drake is actually in a sort of rarefied air: Eminem, Nelly, and Kanye West were all continually disrespected by hip-hop fans* when they initially came on the scene, but time has won us over. These artists were a type of step away from what popular hip-hop was doing at the time they debuted and were popular quickly but dismissed in hip-hop circles. It\u2019s completely possible that, like with Eminem, Kanye, and Nelly, Drake will win us over a few years down the line, and we will respect him in a similar way. Of course, I hate the idea of putting Drake in with the infinitely more talented Kanye West and Eminem, but that might just be because his value hasn\u2019t really shown itself yet. When those artists first hit the charts, I wasn\u2019t too entrenched in my views on hip-hop to be able to accept something new. My initial apathy towards Drake might just mean that I\u2019m now simply old enough to hate things that are.<\/p>\n

*I recognize that all three of these guys had hit songs with their first major label singles, but most people that could rap every lyric to Ain\u2019t No Half Steppin\u2019 from memory hated all three of them for various reasons (Nelly was basically singing; Kanye was a shitty technical rapper; Eminem was white).<\/em><\/p>\n

Obviously, Drake is doing something right. Thank Me Later went platinum, and assuming it\u2019s still possible for an album to do so, I would imagine Take Care will do the same. People love Drake, and that\u2019s fine. As much as I dislike him as a rapper, I can\u2019t deny he makes some good music, and to give Shebib all of the credit for the interesting elements of Take Care\u2019s production would probably be unfair to Aubrey. Drake might not fully accept it yet, but he is something new. He might be what\u2019s wrong with popular hip-hop right now, but he might be what\u2019s right about it five years from now.<\/p>\n

\"\"

And his sweater game is clearly advanced.<\/p><\/div>\n

Not all of the artists I have discussed have had great careers: Nelly fully embraced his identity as a pop star, and has made more terrible music than most rappers will ever make. Eminem is so dedicated to record sales that everybody has accepted that his almost incomparable talent will never be properly utilized. Kanye West has basically become hip-hop\u2019s version of Radiohead. The likelihood of Drake having Kanye West\u2019s or Eminem\u2019s level of career success is unlikely, but taking chances will be the only way he can really do something interesting. Drake has a clear formula with his albums, and that formula relies on him wanting to be taken seriously as a rapper. He can still rap – and he should – but he shouldn\u2019t feel like he needs to appeal to the people that will never take him seriously anyway. Even Eminem and Kanye are still only respected begrudgingly in a lot of hip-hop circles.<\/p>\n

On its own merits, Take Care is a good record, although its goodness is indeterminate. I would guess the sparse, layered production is a big part of that, although again that seems to slight Drake. But walking home last night I started listening to it again, and despite its shortcomings, it just felt right. Drake\u2019s lyrics did nothing for me, and his voice got old on some tracks, but the feel of the album never failed to seem like something that should be playing in people\u2019s headphones today. I might not listen to it another five times, but I won\u2019t try to talk you out of listening to it once. You might not like what you hear, but at least you\u2019re hearing something new. If only Drake himself could accept that, we might start hearing something that is both new and consistently exciting.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alex takes a look at Drake’s new album Take Care, his place in hip-hop, and his collection of Cosby sweaters.<\/p>\n","protected":false},"author":2,"featured_media":2550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[184],"tags":[472,473],"_links":{"self":[{"href":"http:\/\/themacguffinmen.com\/wp-json\/wp\/v2\/posts\/2539"}],"collection":[{"href":"http:\/\/themacguffinmen.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/themacguffinmen.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/themacguffinmen.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/themacguffinmen.com\/wp-json\/wp\/v2\/comments?post=2539"}],"version-history":[{"count":18,"href":"http:\/\/themacguffinmen.com\/wp-json\/wp\/v2\/posts\/2539\/revisions"}],"predecessor-version":[{"id":2557,"href":"http:\/\/themacguffinmen.com\/wp-json\/wp\/v2\/posts\/2539\/revisions\/2557"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/themacguffinmen.com\/wp-json\/wp\/v2\/media\/2550"}],"wp:attachment":[{"href":"http:\/\/themacguffinmen.com\/wp-json\/wp\/v2\/media?parent=2539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/themacguffinmen.com\/wp-json\/wp\/v2\/categories?post=2539"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/themacguffinmen.com\/wp-json\/wp\/v2\/tags?post=2539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}